Comfort Collection

Comfort Collection

287A0871_websize.jpg

The Comfort Collection came forth in a way we didn’t expect. As all good ideas often have a story to tell - this one begins with a different release in the Spring.

Our approach to the EveryBODY release (April 2020) was that it would be a collection for the people_ one where we could set aside labels for gender norms and offer garments that wouldn’t be boxed in. It was, for us, an acknowledgement of clothing for bodies not labels; and still stands on the premise that skin, gender, or pronoun, shouldn’t be a part of the ability to find clothing to wear. (To read more of our EveryBODY vision & story, go here.)

We loved the heck out of that release, the photos, the energy of having different humans in our clothes for the first time ever. The feedback we received from our customers about the beauty of having new options was everything we had hoped for. We got wonderful ideas and had big proud moments; and simultaneously received some less-than-shining feedback as well. The name EveryBODY represented something different to us than it did to a community of individuals that felt it was a misnomer for those bodies larger than our current sizing (XS-XXL).

We acknowledged the ways some bodies weren’t being represented, and took some time to reflect on that. With more time spent at home and the world feeling chaotic & unknown with the pandemic, we saw that more than ever, comfort was needed. Our hemp & organic cotton jersey & yoga collection could barely be kept in stock during the month we were under “stay at home” restrictions. We realized that what EveryBODY wanted was to also be wrapped in comfortable, sustainable clothing.

The Comfort Collection vision is twofold_ to make comfort a ritual way of honoring a person in their own skin, and to offer the ethical clothing industry more body-positive & inclusive options.

We believe in making comfortable, sustainable, handmade garments for comfort & daily, repeated wear. We were inspired to create garments to embrace the multitude of bodies that wear them—using fibers that honor the wearer and the earth.


A few months in the making, we are proud to release a collection that extends up to 4XL, with the softest hemp & cotton fibers and our most beloved designs.

As always, thanks for making us better with your honesty and your feedback. We are infinitely grateful for this community, for the humans that showed up to wear our clothes for these photos on a warm evening this fall. Also, Leigh Ann Cobb—you do such an amazing job of capturing whatever vision we have and bringing it to vibrant life with your lenses.

Whoever you are, whatever skin you are in, we wish you deep, deep peace and comfort.

287A8872_websize.jpg

← Older Post Newer Post →

Leave a comment

Read More

MAKER FEATURE: DREAMGOATS

MAKER FEATURE: DREAMGOATS

Meet Leah, the founder and owner of Dreamgoats. If you're local to the area, you know Dreamgoats is the best spot for handmade soap and...

Read more
Small Business Feature: Scorpion Hearts Club

Small Business Feature: Scorpion Hearts Club

Meet Lori Slager Wenzel! The lovely human behind Scorpion Hearts Club.  If you're a West Michigan local, you're probably familiar with her space. It's a...

Read more
How to Give Sustainable Holiday Gifts (And Avoid this #1 Mistake!)

How to Give Sustainable Holiday Gifts (And Avoid this #1 Mistake!)

It’s that time of year! Buzzfeed and eco-journalists are writing articles sharing their Top 30 Eco-Friendly Christmas Gifts or Best Sustainable Fashion Brands 2023. While...

Read more
A Sustainable Wardrobe Starts With Classic Design

A Sustainable Wardrobe Starts With Classic Design

It’s almost 2024 and more and more people are looking to build a sustainable wardrobe, woo-hoo! Conscious Clothing has valued classic + timeless design since...

Read more
Teacher Feature: Elice Davey

Teacher Feature: Elice Davey

A SENTIMENT FROM DOUG: With the end of summer comes one glorious day for many. This is the daywhen their kids go back to school....

Read more
From Field to Fiber. Meet: Sally Fox, the Woman Behind Foxfibre®

From Field to Fiber. Meet: Sally Fox, the Woman Behind Foxfibre®

Photo by Paige Green Photography, shared with permission. In honor of our Foxfibre® Colorganic® Collection, we wanted to take a moment to highlight the incredible...

Read more