Black Friday is the biggest shopping day of the year. As a conscious retailer, we have a love-hate relationship with the holidays. As a small business these additional sales sustain us through slow seasons, but as a conscious brand with values, we also see how wasteful this time of the year can be. We are doing our part by creating quality products, which are made sustainably and ethically and built to have longevity to grow with your wardrobe for years to come. We also avoid using plastic in our shipping process in order to minimize negative effects on our planet. Check out this infographic we put together depicting the impacts this season has on our earth. This year, we want to focus on being conscious with more than our clothing! Will you join us?