FW19 Lifestyle

FW19 Lifestyle

For our fall shoot, we chose a gusty fall day on the shores of Lake Michigan - we hopped in a VW bus and headed to the dunes.
Sand and hair and fabric blowing in the wind_ we love how much these images represent our mission for the Fall Collection. The designs and fabrics for FW19 were inspired by the landscapes of the natural world. As we dig further into our company’s sustainability we recognize that protecting and preserving our precious resources can also serve as our inspiration_ the sand, water, trees, dune grass, and changing leaves become the layers, textures and the vibrant backdrop. We ended the day with the most incredible sunset over the Lake and then swiftly took cover.

Thanks for joining us on the journey this year_ we are so excited for how well-received this collection has been. You’ll see some sneak peaks for some upcoming fleece designs that will be released for Winter 2019.

Models: Stephanie + Alita
Photos: Leigh Ann Cobb / @leighanncobbphoto

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Muskegon State Park, Lake Michigan

Muskegon State Park, Lake Michigan

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