We are so proud and excited to bring you 3-4X sizes, and for what that means for our brand accessibility. We love that we can offer an even greater audience sustainable, ethical designs. These garments have not only served us well with their timelessness and wearability, we have also tweaked them countless times throughout the years to get them just right.
The process of extending our size chart has been a gradual one, for us. Like so many other makers understand, often changes are thrust upon us out of necessity, demand, or things that must evolve because the customers speak out. It hasn’t always been easy to hear the feedback, but by all means, it has made us better. It is tempting to simply stay where it’s comfortable for us_ to create more of what is selling. When we released our Comfort Collection in 3-4X last year, we sold only a few garments and felt that maybe the demand for the extended sizes wasn’t what it appeared to be.
For 20+ years we have been connected to every single step of the process, and every detail is thought through with intention and such a great deal of care. It often takes longer than even we expect to release new designs, or in this case, extend some of our most beloved garments into 3-4X. This process of adding more sizes was so much more than drawing some new lines—it required an enormous amount of work for Rose, who did the research, fit tests, patterning, sample making, and re-patterning when things weren’t sitting or fitting right. There are so many layers to our process, and we want to be completely transparent about the quantity and quality of the work that went into these details. The risk is worth the reward, as is the joy we get when we can offer products that we worked hard on, and believe in, and look fabulous on a full spectrum of bodies.
We were so proud to work with the most joyful model ever_ Eleanor. She helped us so much, trying on garments for fit testing and giving us her feedback. We loved getting to know her personal needs when it comes to finding clothes, and look forward to a few more summery items that will be added in a few weeks!
We created new listings and an entirely new category for the 3-4X garments, to make them easy to navigate and find, and as always, the garment measurements should make the shopping experience fairly straightforward!